If you have any friends that are independent musicians, then you’re already well aware that there is an extraordinary amount of talent that never grabs the headlines or receives radio time like a Kanye West or Taylor Swift. There’s another universe of amazing music apart from what the major record labels produce.
It’s a great time to be a music fan and an independent musician. There’s so much music of any genre available for the listener to enjoy. There are music festivals and local venues galore to hear great music, chances to interact with bands that were unthinkable before the Internet. For artists, there are more places to play, new ways to fund projects – greater opportunity to hold on to both creative freedom and more dollars in their pocket.
There’s just one hitch: discovery. The processes of building a fan base and finding out about great new bands have been playing in slow time.
Cue an upbeat tune, or Indiepush.
Indiepush is a platform where bands and fans connect. Not only can fans discover music, but they can share music and earn rewards for doing so. By joining the platform, independent musicians can grow their fan base and sell more music.
Fans have long been the unsung insiders of the music biz. Few thrills compare with “discovering” new bands and sharing music with friends – listening for the news that the band you love has caught on. Indiepush simply makes sharing easier and rewards fans who share music. After signing up, Indiepush provides unique links that allow fans to share music on social networks. When others buy music via the referral link, the person sharing earns points that can then be used to purchase more music and merchandise.
Indiepush also gives fans the chance to show the world what great taste they have by showing up as a “Top Insider” for successfully drawing attention to bands. Let’s be honest – these kind of bragging rights go a long way.
At the same time, bands market their music directly to fans through Indiepush, eliminating the need for the middlemen, notorious for their sticky fingers (Indiepush keeps 15% of album sales, which is a lot less than the cut usually taken by the label+retailer+distributor, etc.)
Do musicians still need to sing their guts out and pay their dues by playing smaller shows until they develop a following? Probably so. However, the real hustle for independent musicians nowadays is creating an active fan base online that spreads the word faster and farther than any tour bus might ever possibly travel.
Indiepush is just the ticket – a space to create an online presence and sell music, make new fans and reward those responsible for the artist’s future fame. What’s more, checking out the top selling albums and top insiders on the platform is a smart way to figure out how to craft a more winning brand online.
The beauty of Indiepush is that both fans and musicians are already shaking up distribution. No new behavior required. Musicians turn to their fans as usual, building a larger audience that drives more profitable sales. Fans score more recognition and music for, well, being fans. Crank up more details at indiepush.com.
