Today’s Killer Startup: UPitch
“UPitch is the very first self-service PR tool for brands and businesses looking to share their news stories with the media.”
Why It’s A Killer Startup:
As both a blogger and someone who does PR work for startups I can tell you this: the current pitching system is broken. On one side, you have companies who desperately want to get out the word about their products but either don’t have the right contacts or don’t understand how to properly pitch a journalist. On the other side, you have bloggers and journalists who are searching for quality topics in their niche to write about but don’t have an efficient way to find them, all while being bombarded with anonymous, spammy pitches.
It seems ridiculous that in this day and age of the 24-hour news cycle, no one has fixed this problem yet.
But wait! What’s that you say? Someone has fixed it?
I’m happy to say that the answer is yes. UPitch is a new site that helps companies connect with the media, without having to fork over thousands of dollars for a PR company that may or may not deliver. They have a free version that includes one pitch per month and an unlimited version for companies doing big press pushes.
And it’s as easy as finding a date on Tinder.
Here’s how it works. Businesses go into UPitch, sign up via LinkedIn, and use their templates to create quick, compelling pitches and then post it to UPitch. In the meantime, journalists can come in and swipe through the pitches, filtering them either by location or media category. Just like with Tinder, they can swipe left if they’re not into it and right if they are.
Once the journalist swipes right, they can chat directly with the business owner, in-app.
Boom. Connection made and story told.
UPitch is currently crowdfunding with Fundable, seeking $400,000. If you’re as into the idea as I am—and the more than 500 media outlets that have already signed up to be notified when they launch of June this year are—head on over and give them a few dollars.
Want a better way to pitch your #startup to the #journalists who want to write about it?