One of the questions on everybody’s lips right now is how to monetize online videos in a way that is not detrimental to the quality of the video itself, and which actually spices the interest of the viewer.
There is not an easy way to solve this dilemma.
The team behind this young startup believes that product placement ads are the best bet, and the site has been put together in order to highlight the advantages of such a system. For example, ads of this nature do not take over the screen, nor do they keep the viewer waiting on his seat for what seems like an eternity before the actual video commences.
The site hopes to become an online resource where advertisers can post products that they want to publicize through product placement. Filmmakers will then be able to browse through the available postings and choose a product that they feel they can advertise successfully by organically incorporating it into the video.
Moreover, a contest is being held right now in order to showcase how such a system can be implemented. Visit the section under the relevant heading to learn more, and if you feel that you could tackle the challenge choose one of the featured products and start shooting.
Tadcast.com In Their Own Words
“Today, there is no good way for filmmakers to earn real money making online videos. We plan to change that. And we think product placement will play a big role in getting us there. Product placement ads don’t take over your screen, they don’t annoyingly pop up, they don’t flash like a maniac on the side of your browser, and they don’t make you wait 30 seconds to watch a 2 minute video that you’re not even sure you want to watch. Hollywood is already catching on to this, and we plan to bring this high revenue potential to you.”
Why Tadcast.com It Might Be A Killer
The site will stand as a spot where advertisers and filmmakers can connect effectively, and come up with something that will benefit all concerned parties (including the public).