They’re market researchers. Their job is to learn what people like, and why they like the things they like.
Knowing this helps product designers and manufacturers give people what they want. The work that Synovate.com does is continuously stretching the definitions of conventional research. They operate across six continents, in 51 countries and 24 time zones. This company is trying to reinvent research as to help their clients meet the commercial challenges of the information age. They develop powerful new services and systems by sharing and comparing methodologies that are proved to be successful in different regions and industry areas. This company provides a challenging environment where talented people can excel, and have the autonomy to develop their ideas. 
