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Sweden’s Largest Loan Marketplace

The traditional banking structure is under attack.


Thanks to rapid technological development around the world, it’s now possible for consumers to sidestep banks and other unnecessary intermediaries and secure private loans more efficiently.

But just like with any new process innovation, there are growing pains.  Many of the early private lending platforms to hit the market are facing debilitating issues with financial transparency, user experience, and security.

These issues present themselves in certain markets more than others, as each nation carries its own unique financial regulations that can lead to a variety of obstacles if not addressed properly.

One nation where this hasn’t been an issue is Sweden.  Look no further than Lendify – the country’s largest peer-to-peer lending platform – for proof.

“Lendify is a marketplace platform that connects borrowers with investors, without the involvement of banks or credit card companies,” said Erik Wikander, the company’s Founder.  “Some of Sweden’s foremost entrepreneurs are a big part of the platform – and we’ve been granted full approval from Finansinspektionen (the government’s financial regulation agency).”

Lendify operates through an easy-to-use web-based interface that serves as the foundation for a smarter Swedish economy.  The platform seamlessly connects private investors with the borrowers that make the most sense for them – ultimately delivering better returns to the former and better rates to the latter.

No more jumping through hoops at banks only to get denied months later.  Whether you need money for a new car, home, or business venture, Lendify can connect you with private investors in just a few short minutes.  If the deal looks good to both sides, the money will hit your account before you know it while you enjoy transparent communication throughout the entire process.

Borrowers can also take advantage of Lendify Rewards, a unique loyalty program that allows them to earn points (which can be redeemed for better rates) as a reward for their repeat business.  Other features & benefits Lendify is bringing to the private lending world include:

  • The ability for investors to lend into a basket of loans and earn 4-6% annual returns
  • The ability to enjoy lower interest rates as the life of the loan is paid off
  • Not needing to worry about the volatility of stock markets
  • Digital courses for mastering your personal finances through Lendify’s Finance School
  • Lendify Rewards points can also be exchanged for capital in an investment account

The company has gained a remarkable amount of traction since opening its doors in 2014 – most notably eclipsing 1 billion kronor lent through the platform in May 2018.  This, and other notable achievements, has made Lendify one of the fastest growing peer-to-peer lenders in Europe and listed as one of the hottest Fintechs in 2017 by KPMG.

Users on both sides of the coin are overwhelmingly satisfied with the platform.  “Lendify is so simple.  I regularly invest in loans with 10 years’ maturity and receive amortization and interest on a monthly basis,” pronounced Erika Malmberg, a top Lendify investor.

 Swedish consumers looking to borrow and eager investors alike can get started on Lendify in just a few clicks by visiting

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Author : Roger Hollings

Born and bred in Maine, Roger is one of the longest-standing writers for A translator by trade, he is passionate about art in all its forms. He enjoys both classic and contemporary literature, nature photography and music from both sides of the Atlantic. Fascinated by technology from an early age, he has always explored the ways in which computers let people articulate their thoughts and communicate better with the world at large.

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