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A Startup Fairytale: After $3.5M In Funding, Narrative Clip Nearly Ready To Ship

I’m a strange person to talk up anything related to cameras. I’m a disaster when it comes to taking pictures. I forget to take them, I chop off heads. I have never used Instagram. I’ll see your red eyes and add a thumb-obstruction or giant white blur. The list of my camera offenses goes on and on. But, my story is about to change with Narrative.



Once Upon a Time…

Narrative ( is a company that is set to begin shipping its first product, the Narrative Clip, next month (November 2013). The Narrative Clip is a small, weatherproof camera, that you wear. It takes pictures every thirty seconds and organizes them onto a timeline easily searched by either Android or iPhone app.


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The wearable camera may not look or sound like much, but it aspires to be no less than revolutionary hardware. Like most ingenious devices, simplicity masks its brilliance. For starters, it serves as a way to take pictures without having to hold a camera in front of our faces, allowing users to, you know, go back to seeing things with our naked eye instead of filtered through a lens, experience events AND document them.


Over time, photographs accumulate to become a life log. Individual moments, albums, can be shared much as they are now. We also gain perspective through pictures over time, and relatives can have a better sense of us after we’re gone. The worn camera, as opposed to the held camera, adds an objective distance that also helps fill in memory gaps. Whereas memory is unreliable, the attached camera records a factual record of what it photographs.



Here, the blog hints at a journey for the device that ventures into some mind-boggling terrain. The narrative that the Narrative Clip tells might be used to examine behavior. The camera serves as an auxiliary memory that might help those with memory disorders. What’s more, as technology advances, data from photos might be used to reconstruct the personality of the wearer.


A Searchable and Sharable Photographic Memory

Such bold aspirations have not gone unnoticed. The Swedish company, helmed by CEO and Co-founder Martin Källström, rocked Kickstarter last year, raising $550,000. The company was known as Memoto at the time, which it had to change because of trademark conflicts. Since then, the life-logging camera has received an additional $3 million in a funding round led by True Ventures.


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The sharp design, the potential multi-uses, the automatic storage and preservation of photos, all make the Narrative Clip an attractive tool. $279 is the asking price to begin snapping your life-log. Sound like the camera of the future to you?


Photo Credits


Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

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