Planning and implementing a marketing strategy may prove a challenge for many startups although seizing social media is essential if you want your startup to thrive. Today, thorough SEO strategies go hand in hand with social media components.
By using social media to market your startup, you have at a basic level, the potential to attract more customers by providing them with a Facebook page with photos and updates or a Twitter account, which gives customers news about your startup.
Integrating social media is key in today’s startup environment and the following article will discuss some of the basics.
Brand Recognition
In addition to attracting users, creating a company Facebook page or Twitter account allows people to mention and share your updates. This is a basic but useful way in which the word spreads about your startup.
A Facebook “Business Fan Page” is an ideal choice for your startup because it allows users to become “fans” which in turn sends your updates directly to their news feed. Also, by starting a Facebook page, your search engine rankings will dramatically improve.
The ability to produce and distribute worthwhile content via Facebook or Twitter will build up loyalty and trust with your customer base too. News and updates about your startup should have some meat to them so that people also see that you’re putting effort into producing and this also gives your brand credibility.
Building The Relationships
Social media allows you to directly connect with your customers so the fact Facebook and Twitter are free to use means it’s a no-brainer to have accounts with each. Both allow startups to alert customers to special deals, the latest offerings, downtime, or any product offering. Social media is also a good way to respond to customers directly in an instant.
Since many searches are done directly in Facebook and Twitter, potential customers may be already looking for the product or service your startup is offering.
Video Star
YouTube is also an excellent way to provide short videos, presentations, or other visual information about your startups to users. In fact, video is already a massive way for distributing information about startups. YouTube videos are constantly linked in news stories, Facebook pages, and Twitter. When a user searches for something online, video is also included in that search as part of the potential results.
Another important thing to remember about video is that besides providing a demo of your product, you may want to also include elements of humor in a video. Perhaps you yourself have a personality that works well on camera. Personality and humor can go a long way in creating brand recognition as well.
Blog It Up
A blog is all about generating content that customers will want to read and come back to. The first step should be to decide the focus of the startup blog and stick with that. Consider your expertise or the areas in which you are most comfortable and most knowledgeable.
A blog means writing it and maintaining it so make sure you’re committed to updating and to feeding it with useful information. A blog that’s not updated often will certainly lose readers.
While there are many more details to keep in mind when generating a social media campaign, it’s important to jump in and get started. You’ll probably have to experiment a bit but the one thing you need to do is plan it out beforehand. This way you can follow a clear path and see where that one leads you. This way you can adjust and see what works best for your startup goals.
Photo credits
Flickr.com / Flickr.com / Flickr.com /
