– Create Your Personal News Channel
Rojo is a free, web-based service (ie., there is nothing to download) that wants to help you discover, organize, read, and share information on the web, such as online news and weblogs.

Rojo makes it easy for people to find content that is most interesting to them, and to then subscribe to feeds published by online content sites, blogs, discussion boards, and/or corporations. So, for example, if you want to get the headlines from the New York Times or updates from Amazon as an RSS feed, you can add them to your account and receive them on your desktop. My biggest complaints are that the headline news section had day-old news and they had a super wide screen design that detracted from ease of use in a major way. In Their Own Words

Rojo means “RSS with mojo” and in this spirit our company is dedicated to providing the best feed reader around so that busy people can discover and read content as efficiently as possible. Rojo was selected “best of the Web” for blog reading by the editors of BusinessWeek. To try Rojo for yourself, visit and create your account (it’s free!). Rojo is entirely web-based, you won’t need to download any software

Why It Might Be A Killer

Rojo is a popular news aggregator that helps people create their own personal news channel, of sorts, for their desktop. In this way, people can do a quick scan of the news from their favorite sources and then decide to read further or not.

Some Questions About

I was disappointed with the design and interface, most particularly with the super wide screen design that prevents you from reading the text in one page view. Also, the news was a day old, which definitely detracted from viewing the site as a viable news aggregator. Why wouldn’t I just go to the original news source if this is going to give me old news? Or is it just the site that has old news? Overall, then, why was the news old and what is with the wide screen design?