As a volunteer site of political activists that seek to engage US young people in taking up responsibilities and vote, Rockthevote.com is a rather new initiative that is not linked to or endorsed by any political party, rather presents the opportunity to get involved in the future of the country.
The site’s appealing design and multimedia content are really fit to reach it target audience through easy to sift through but intellectually deep reading material and videos, plus it favours more indirect action, for instance it has a long catalogue of banners which users can include in their pages to stimulate awareness, plus shopping at amazon.com using Rockthevote.com’s search box helps finance the site’s program. Possibly what’s most important about the site is that though it you can register to vote with minimum hassle, and since the site hosts a Spanish version, it also allows ethnical minorities like latinos to get a say in the nation’s destiny. 
