Granted that website design isn’t one of the key elements when deciding to manage a personal or business account in a specific bank, but it’s also true that WBSavings.com could use lots of help in that department.
Not that the dull outlook gets in the way of useful information: you will be able to find rates for all their products and services, and even open your account directly online. For existing clients, the variety of resources and services the site has to offer is very ample and convenient, as they will be able to find calculators, complete information on rates and charges, plus several educational articles aimed to generate awareness on some online scams, and tips to prevent being a victim of them; strangely enough, there aren’t any articles on personal finance, debt management or the like, which are increasingly becoming a standard in bank’s websites. West Bend Savings Bank doesn’t seem to offer eBanking services, rather only e-statement confirmation services, and that is a good reason as to why people might choose competitors over it. After all, why would anyone want to fumble around with paper slips, drive to the bank, or even getting on the phone, if you can do that directly from your computer? 
