Smirnoff.com – Smirnoff Vodka
Home for Vodka manufacturer Smirnoff, some users might find this site is remarkably similar to heaven, especially in regards to the quality of the plentiful animations, or the startling white which works as layout of the site. The site is the consumer page, and in it users will find exclusive footage from recent marketing campaigns, including top DJs and performers partying with Smirnoff around the world.
Also worthy of note is the extensive Vodka-based recipe database and advice for your home bar on how to shake your own drinks, and since users are encouraged to submit their own Smirnoff tales and recipes, the recipes are changing all the time. The site also includes a complete product list. A great brand positioning tool that’s been put to work here is to tell the story of Vladimir Smirnoff (founder of the company) in a sort of short animated clip in dramatic white and red (the colors that characterize Smirnoff packaging), while asking the user landmark stuff about their lives, only in a slightly humorous tone, and then puts together a small animated video which users can share with their friends.