– Diamond Jewelry

Since1910.comCombining cutting-edge technology, a designer-direct supply, and almost 100 years of first-hand experience, is the premier online diamond jewelry retailer and a smart choice when looking to purchase a diamond ring – online or in the store.

As a fifth generation jewelry store in business since 1910, this company has the privilege of having personal relationships with the biggest diamond suppliers worldwide, many of which are DeBeers sight holders giving the most direct access to loose diamonds.

This online jewelry store can offer prices below any other online retailer for the same product. They also offer a custom engagement ring builder with a dynamic pricing engine that calculates the exact ring price in real-time. This allows the site to display the lowest possible price to the consumer instead of rounding up the price of the stone as most other diamond merchants do.’s designer settings, normally not carried by online retailers, include the must-have names of the moment like Tacori, to boutique designers like Henri Daussi or Vatche that attract the discerning luxury shopper. only offers GIA certified diamonds, graded with the most rigorous grading scale. By avoiding inferior certifications, they can ensure the strongest commitment to quality and authenticity.