Kroomsa is an independent artists and bands music platform. On Kroomsa, the soundtracks, available for online streaming and download, are embedded with advertisements.
The revenue will be generated on per-download and per-play basis and will be shared in a 40-40-20 manner: 40% to the artist/band, 40% to Kroomsa and 20% to an NGO of listener’s choice.
Why Kroomsa :: Music for Help It Might Be A Killer
Because it creates a win-win model for all the players involved:
1. the music band – they get revenue shared and they help charity,
2. the advertisers, – they reach their target audience in a new format and they associate their brands with the songs which people like to listen to,
3. the music listeners – they get to download hard-to-find compositions by independent bands in a legal way,
4. and society – the NGOs and charities get direct contribution through revenue sharing
So, if all the players are happy, we think it is a killer product.