Researching your marketing strategies? Regardless of how big or small, simple or complex your business might be, as long as it’s retail, paying a visit to Asmnet.net can be of great help.
This company, as per what can be read in the site, is one of the US’s largest and most influential companies to deal with traditional and massive marketing strategies for products to be sold through the most diverse sales channels: natural/specialty, convenience, drugstore/dollar, grocery/food, home center/hardware, mass/pet and even Wal-Mart. By visiting the site, users will be able to read the presentation to their services, in order to vaguely get an idea of how they do things, their capabilities and their results. You will be able to learn that the core of their marketing approach is done through teams of in-site vendors, flexible strategies, local or national, and a mix or consultancy, stats and reports generated through proprietary and licensed software. As it is quite obvious, you won’t be able to find pricing information on the site, not even a word about their honorary modality (percentage, success-conditioned, set fee), since the whole point of buying Advantage’s services is full customization. However, it seems quite clear that every potential client that wants to enquire about services will want to know about money, and that middle and small business probably won’t even make it to the enquire form if they believe that Advantage’s or any other marketing companies’ will be way out of their budget. A good way to solve this problem other companies have found is to present white papers and concrete examples of their work, because not only does that allow users to visualize the kind of work the firm does (marketing rhetoric can be unbreakable), but also to see it happening for juggernauts and startups, for monsters and fairies in the segment, and it also hints quite right about what companies can afford and not. Strangely, the people at Advantage, for all their market savvy, haven’t managed to understand this, though hopefully they’ll do.