Allegiance.com – Heeding the Voice of the Customer
It’s easy enough for a company to gather data on their customers – there is a never-ending flood of facts and figures available. But acting on that data and using it to improve the customer experience is not as easy – and that’s where Allegiance.com comes in. Allegiance is a leading provider of Voice of the Customer and Enterprise Feedback Management solutions – business terms for listening to customers, analyzing the data and recommending the proper actions.
Allegiance.com is an Inc. 500 company with locations around the world. Their Voice of the Customer (VOC) market research techniques are designed to integrate with existing call center, online and social media channels to deliver up to the minute customer intelligence – what they are thinking, what they like and most importantly what they don’t like about a company. Allegiance is able to accurately predict outcomes based on hard data, then prescribe solutions to meet customer and company needs, Allegiance then provides constantly-updated reports and charts as well as access to the raw data for further analysis and action. Allegiance.com has a complete overview of all of their services and products, along with a Resource Center that provides links to their document library, blog and newsletter. It also gives access to a collection of video clips, both instructional and testimonial, and links to Allegiance University, a password-protected online series of tools and training sessions that gives their clients real world training in both self-paced and instructor led ways, leading to certification as a VOC professional and in survey design.