search cancel – Benefit Charities By Recommending Products

Rec.fmA 2010 SXSW Web Award finalist, is a new service whereby product recommendations are created and shared, and these actually benefit charities.


That is, the site lets anybody connect with his friends and share his favorites. When the product is actually purchased, half the proceeds are donated to the charity of that person’s choice.

All you have to do in order to create a recommendation through the site is to look up the product and then “rec” it by writing a few lines about what makes it special. All major social networking sites such as Facebook and Twitter are already integrated, and the same goes for commerce networks such as and In actuality, you can easily log in using either your Twitter or Facebook account so that you can start recommending items without delays of any kind.

One of the most interesting aspects of the site is that the usage of proprietary technology implies that “trusted” products are prioritized, effectively letting searchers find what is best or at least more reliable from the many recommendations that are served on the site. In Their Own Words

“ is a tool that simply allows you to make great recommendations to your friends and help your favorite charities by integrating with popular social networks like Twitter and Facebook.”

Why It Might Be A Killer can change the way people search for and buy products online, and the manner in which charitable causes are championed.

Some Questions About

How global is this service already?

Author : Roger Hollings

Born and bred in Maine, Roger is one of the longest-standing writers for A translator by trade, he is passionate about art in all its forms. He enjoys both classic and contemporary literature, nature photography and music from both sides of the Atlantic. Fascinated by technology from an early age, he has always explored the ways in which computers let people articulate their thoughts and communicate better with the world at large.

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