The soft goods category includes dolls, quilts, curtains and handbags. Primitive Dolls are one of the best selling product lines and come in several styles – antique porcelain dolls, cloth raggedy dolls and mammy dolls just to name a few. Imported quilts and curtains are also popular items in the soft goods category. The quilts and curtains fall within the country decor theme and many compliment each other quite nicely. For the do it yourself (DIY) visitor, the company’s online store provides an extensive line of primitive cotton fabrics available by the yard or the bolt. Complimenting the fabrics theme, there’s also an extensive collection of country handbags, totes and handbag accessories. Beyond the many fabric products offered by Primitive Home Decors, the company offers a significant collection of sturdier goods. Among the most popular in this category is the rustic pottery line. The pottery is available in several country themed patterns and includes canisters, crocks, decorative jars, plates, candle pillars and smaller wall hanging pieces.
PrimitiveHomeDecors.com In Their Own Words
“Primitive Home Decors stocks hundreds of products and completes shipments in as little as 2 hours. Prices are significantly lower than retail stores in most cases and very competitive with other online country decor stores. Shipping charges are calculated automatically based on current United Parcel Service and United States Postal Service rates to provide fair and accurate shipping charges. The company accepts all major credit cards, checks and money orders from customers throughout the US, Canada, Europe and South America.”
Why PrimitiveHomeDecors.com It Might Be A Killer
Primitive Home Decors is attacking a niche market with no dominant competitor in the space. First quarter 2008 sales grew 765% with operating profits increasing over 900% compared to 2007. New buyers are acquired through organic search optimization and word of mouth advertising. The company has no full time employees and two part-time employees.