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Not Your Standard Issue, Snoozefest Dress Shirts – Pacific Issue

I’m not one to make a fuss about clothing. A gig in the restaurant industry gave me the perfect excuse to dress in all black for a decade. No one gave me props for my best Johnny Cash.


Living in New York and Buenos Aires for a time, however, required that I purchase some clothing that I could reasonably defend as intended for wear on my body. To not do so would have been like trying to live in Italy without eating pasta.


So, my discovery of tailored clothing came as a revelation – hot damn, I’m not bad lookin’. I’m no gym warrior, but these clothes look and feel good on me. Who knew?







The two dudes behind Pacific Issue, Mike Koranda and Aaron May, get guys like us – men that aren’t racing for the latest issue of GQ but that can appreciate a custom fit shirt – and want to share the pleasure (note: not torture) of buttoning up a shirt that is a credit to each bro’s shape and personality.


No fans of the process of picking shirts off the rack, bored with the obligatory blue and white shirts of the business world, and fed up with ill-fitting clothes, Mike and Aaron determined to take the pain out of dressing sharp. As the good-humored Aaron tells it, he was over buying shirts that he otherwise went swimming inside in order to accommodate his “massive” neck.






Pacific Issue sells custom button-down shirts that “combine all the fit and polish of formal made-to-measure tailoring with a bit of that classic, laid-back California attitude.”


Their “Cali-formal” creations take into account nine different measurements to find the perfect fit, and boast both patterns and fabrics that will let guys be themselves – so they can take the stage at the next demo in style or knock back a few brews with pals comfortably.



Fellas, we really do ourselves a disservice when we try to rock a pillow case shape or the I’m about to transition from Bruce Banner into the Incredible Hulk look. Watch the video of Mike and Aaron introducing Pacific Issue and tell me that tightening up our appearance can’t be an easy-going and liberating exercise.


Better yet, check out the Pacific Issue crowdfunding campaign on Fundable. They crushed their $10,000 fundraising goal in the first 29 hours! The super stoked Mike and Aaron will have to roll up their smartly-sized shirtsleeves to fulfill demand for their hit brand.


With the newfound backing, they’ll be building out the Pacific Issue online storefront and soon saving everyone from dressing room frustrations. Best get in line early to revamp your wardrobe and check back often to see what new stretch goals they roll out.


Aren’t you ready to experience firsthand what one beta customer described as the “Holy crap, I never realized a shirt could make you feel good” moment?


Photo Credits

Pacific Issue

Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

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