Not everybody has got thousands of dollars to spend on marketing campaigns, and if you’re a small business owner you know how difficult it is to compete against a Mr. Moneybags that buys a solid $15,000 of Facebook ads on a month alone. But that doesn’t mean there’s nothing you could do. Fighting back is a question of finding the right keywords to use on your campaigns. If you do, then you’ll be connecting with your audience even when you’re on a shoestring budget. And this new platform makes such a thing easier than it ever was.
Presented by XA.net (a company that’s served Facebook advertisers for many years), OptimalKeyword can be used to find all the right keywords to go with any campaign of yours. It’s done by using a simple tool called “Expander”. This lets you enter a single keyword, and get a list of similar keywords you can use to reach your intended audience. And in all cases, it provides a male-female breakdown for you to focus your strategy even better.
And a tool named “Explore” is also on the works. When this tool is ready, you’ll be able to find keywords by visualizing the connections between concepts. That is, instead of displaying everything on a list, this tool will let you see how keywords relate to one another by clicking on them, and exploring their relationships.
Registration to OptimalKeyword is free, and it’s done just by providing your e-mail address and supplying your name. Follow this link to get started.
OptimalKeyword.com In Their Own Words
Discover new keywords and interests using real social data.
Some Questions About OptimalKeyword.com
To which extent can this be used to analyze the way in which your competitors are marketing their products? 
