Today’s Killer Startup: Morning Traffic Report
Morning Traffic Report sends a text message every day with your best route to work.
Why It’s A Killer Startup:
Sometimes the simplest ideas are the best ideas, and I’m going to throw Morning Traffic Report into that category. First thing I love? The simple, explanatory name. Nothing cutesy; it doesn’t end in “ly;” and it even puts spaces between the words. It’s like, the complete opposite of the majority of startups I’ve written about over the past few years. Perhaps this is a new trend? This blogger can only hope.
But anyway, yeah, back to simplicity. Morning Traffic Report does one thing: It sends you the best route to get to work in the morning. Now, I personally don’t need this app because there are two streets that lead from my house to my co-working space here in Ubud, but I have spent a lot of time navigating via Google Maps lately (on the back of a scooter, but that’s the subject of another post), and I do know firsthand that it’s kind of a pain in the ass.
For those of you who live in places where you have to drive, a traffic jam or construction is enough to f’ up your whole day. No one wants to spend precious morning minutes taking the time to Google that shit themselves — which is where Morning Traffic Report comes in. No more Googling, no more getting caught off guard by traffic disruptions. Just one simple message every morning letting you know the best way to get to work.
Simplicity. It’s great in both names and in your product. As Ron Swanson so famously said, “Never half-ass two things. Whole-ass one thing.” Morning Traffic Report is whole-assing one thing, and they’re doing it right.
Sometimes, simplicity wins. Morning Traffic Report by @trygigster nails it.