Mirror Mirror On the Wall

Selfie Mirror is a smart mirror that lets users take photographs of themselves, popularly known as ‘selfies’. Produced in Russia and shipping worldwide, Selfie Mirror also boasts functions for salon and events businesses.

Why we love it

Okay, so ‘love’ might be a bit of a strong word in this instance. Selfie Mirror is a smart mirror that essentially lets its users take photos of themselves (selfies) without having to use the infinitely more famous Selfie Stick. Complete with capabilities for beauty salons and events – apparently the kids these days like taking photos of themselves in photo booths at parties, rather than socialising – Selfie Mirror is the most obvious innovation that could have come out of generation Y.

The Selfie Mirror is intrinsically millennial; it comes as no surprise that the narcissistic generation (of which this writer is a member) has developed a more modern way of more efficiently focusing on themselves. The plus points here go to the fact that Selfie Mirror has established some pretty decent marketing techniques in the process.

Beauty salons – particularly the small, independent business types – can use Selfie Mirror as a differentiating marketing tool that puts them one step ahead of their competitors. Clients in these salons can now share photos on social networking websites the moment their treatments are complete, simultaneously recording their location at the same time. For an investment of just $400 per unit, that’s a big win for any small – or come to think of it, large – business.

Of course, Selfie Mirror is also one of those things where if a child/parent/sibling/whatever came home with one, you should disown them immediately. Selfies are a blight on the internet, as are the people who take them. Encouraging such levels of self-devotional behaviour on an industrialised scale is terrifying but, in all likeliness, Selfie Mirror’s target audience of young teens and celebrity wannabes probably couldn’t care less.

Scarier still, Selfie Mirror can also be used for surveillance, rendering George Orwell’s nightmare vision in 1984 a terrifying reality.

But good luck to them. If there was even a slight chance that developing a product could make someone millions, they would be mad to miss out on it, right? Even if it was a 21st century opening to Pandora’s box.


It may be a celebration of modern day narcissism but @selfiemirrorme sure knows its target audience