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Minimums Is The Voyeur/Shopping/Educational Site You Didn’t Even Know You Needed

Today’s Killer Startup: Minimums



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Elevator Pitch:

Minimums shows you “the most interesting possessions of the world’s most interesting people.”


Why It’s A Killer Startup:

Okay, so, first of all: way to go on the design, guys. This site is beautiful, which is high praise from a person who not only spends her days looking at websites but also goes home to a front end UI/UX designer. Before I even dived into the content I was taken in by how lovely everything looks. So prrrrrrretttttyyyyyy.


And the content, when I finally got around to it, didn’t disappoint. Click on someone’s picture and you’re brought to a mini bio of that person, followed by their items (which include a little button for you to buy them through an affiliate link on Amazon — nice monetization), and then a more in-depth look at each item. The interesting person explains what it is they love about the item, complete with more totally lovely photos. It’s a curated little peak into their lives, and it works.


Minimums has really nailed a couple of things on the head, here. Humans are naturally drawn to images, we like learning about other humans, and we sure as shit like to buy stuff. They’ve combined all of those things into a beautiful package, providing a wonderful little window into someone else’s world. It’s a voyeuristic, educational, and shopping experience all rolled into one, which pretty much sounds like my dreams.


Looking for inspiration? Awesome gift ideas? Just need a little midday distraction? Take a few minutes and browse around Minimums. It’s way better than whatever you’re supposed to be doing for work, I promise. The only down sides are that you may walk away with, a) a few new super cool items and, b) a couple crushes.


Totally worth it.



Crushing haaarrrddd on everything about @MinimumsHQ


Photo Credits:


Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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