Thomas Halvorsen Wants To Change The Global Market With Tradesparency

It’s no secret at this point that we get our consumer goods from all over the world. We live in a global economy and it’s not unusual to be in your office in St. Louis, Missouri, eating strawberries from Chile while sitting at a desk made in China and wearing jeans constructed in Vietnam. The upside is that goods are often cheaper these days but the downside is that it’s not like you can drive across town and yell at the manufacturer if something doesn’t turn out the way you expected it to. If China sends you garbage, you’re outta luck.


Founder Thomas Halvorsen discovered this through the course of his own business life. After receiving some goods that were of such poor quality they were basically “unusable,” Thomas decided that he was going to do something about it. The result was Tradesparency, a website that takes the user-review format of Yelp with the aim of creating a community manufacturers and sellers that self-regulate business interactions. Basically, if you’re going to sell someone a crappy product, they’re going to go on Tradesparency and complain about it, which will hurt your future business prospects.


Thomas chatted with us over here at KillerStartups about his process and changing the lives of small business owners worldwide.



How’d you come up with the name for your company?

I wanted a name with meaning, so I played around with a few word-combos for a while. Finally, I landed on tradesparency that I think fits really good with what I am trying to do: Bring transparency into international trade.


What’s the very first thing you do at work everyday?

Check emails, off course, and drink coffee.


How many people did you start the company with and how many people work for you now?

It is just me that is employed in the company, but for I have worked with a couple of very talented developers in an agency called



How do you handle frustration? When/how was the last time you dealt with frustration?

Try to target frustration into something productive. Use the “frustrative energy” to work harder.


What’s your office environment like? Is it the kind of place where everyone is bumpin’ away to house music or is it more traditional?

I do most of the work from home, so it is basically only a small apartment now as the office at the moment.


How do you picture your company in 5 years?

I hope we are a household name among small business owners.


Who or what inspires YOU? Role models? Quotes? Running? Video games? Snack food? Give us the deets, dude!

I get inspired by everyday life. I co-own a little retail company in Norway, and the idea of came after me and my partner ordered our first shipment of beanbags from a chinese “Gold Supplier” on The goods were basically useless, and it almost brought the company down. I started thinking about how this was a huge problem for small business owners all over the world, and for ways to solve it.



How’d you fund this venture? VC? Self-funding? Crowd-funded? Where’d you get the money, man?

My company is originally an affiliate company, so that is where the money comes from. is 100% self-funded.


Got any great bootstrapping tips for the lean startups out there?

Use cheap developing-solutions starting up to see if your idea gets any traction at all. DO NOT spend money on outsourced market research. 


Do you consider yourself a successful entrepreneur right now? If not, what’s it gonna take to make you feel successful?

If can help change the lives of small business owners all over the world, then I will feel successful.


Mobile App you’re in love with and why?

I am not a big user of apps, but I find iBooks and Kindle to be awesome due to the availability of books.



Dogs or cats?



iOS or Android?

IOS for Ipad, Android for mobile.


Number 1 country you’ve always wanted to visit but haven’t yet?

Maybe China.


What’s the greatest thing about your company/website/idea?

The greatest thing is that can help change the lives of small business owners all over the world. Few western importers would dare order a shipment from an unknown Ugandan supplier today. Maybe in the future we will see small businesses from these countries with good reviews on It has the potential to make the world smaller and more connected.  



Why will people share the good suppliers and manufacturers?

A lot of people will not, but they asked the same question about in regards to great restaurants and cafes. Human nature works in a way were we want to reward people that do good, and penalize those who dont. Business owners develop personal relationships and trust with suppliers they work well with. It is only natural to reward them with a good review.  


Photo credits