– Research Applications brings a fresh, holistic perspective to the front end of innovation and throughout the iterative research cycles of product development.

Pulling from the industry and application expertise of its consulting team, a portfolio of innovative research tools are customized to meet the diverse research objectives and business goals required for each project. gives opportunity identification; holistic research methods are applied to identify opportunities to achieve compelling consumer product experiences through marketing and product development activities. applications insert experience (U&A&E) into research through holistic methods enabling the discovery of opportunities to build emotive connectivity with consumers through marketing and product development.