search cancel

How To Reach Top Bloggers To Hype Your Brand

Today’s Killer Startup: Shopping Links

Screen Shot 2015-05-01 at 12.59.36 PM

 

Elevator Pitch:

Shopping Links connects brands with the fashion and style bloggers who want to write about them.

 

Why It’s A Killer Startup:

When I started blogging professionally four years ago, “content marketing” was still a very new concept. The idea that a bunch of amateurs typing away at home could possibly influence the market in a big enough way to make a difference seemed laughable to a lot of people.

 

Not so in 2015.

 

These days, brands know that one of the best ways to get their audiences is through bloggers who are passionate about what they’re doing. As a result, we’ve seen thousands of new sites pop up around niches from food to fashion to favorite pets. Everyone knows that relationships are the key to getting press, but if you’re just starting a company, you probably don’t, a) have those relationships or, b) have time to build those relationships.

 

“Now more than ever, your social media marketing strategy should focus on building relationships, not only with your customers but those that are most likely to be influencing their purchasing decisions,” says Shopping Links founder Kim Westwood.

 

And she’s totally right.

 

So what do you do? How do you get the attention of those top influencers? How can you make sure that your company stands out in the sea of people vying for their love?

 

If your company falls under the categories “fashion, beauty, or lifestyle,” then you need to head over to Shopping Links.

 

Shopping Links is an online marketplace that connects brands and top bloggers for mutually beneficial collaborations. They have relationships with over 7,500 bloggers who are always looking for the next hot thing to write about.

 

For a small fee, brands can post collaborations with top bloggers that they’re looking for or search the ones that are currently available on the site. Bloggers can also use Shopping Links as a resource — for free. They just search for who’s out there looking to collaborate with awesome influencers like them.

 

“At Shopping Links we understand that one size does not fit all when it comes to sourcing and selecting influencers to promote your brand but we do recognize that the process and steps you need to work through are exactly the same!” Kim explained. “That’s why we’ve built a marketplace that connects bloggers with brands based on their specific requirements. We’ve taken the guesswork and time out of blogger outreach, helping both bloggers and brands to realize value a lot sooner.”

 

Basically, it’s a win-win situation for everyone.

 

So if you’re ready to take your fashion/beauty/lifestyle brand’s content marketing strategy to the next level, head over to Shopping Links and make sure everyone knows your name.

 

Tweetable:

Ready to take your #contentmarketing strategy to the next level? @shopping_links #blogging #bloggers

 

Photo Credits

Shopping Links | taniavolobueva/Shutterstock

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

Share This Post On