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How to Pitch an Edu-Tech Startup to Investors

The tech industry is thriving right now. With that, a number of startups are set to thrive with it, offering a number of avenues when it comes to all things technology. But what about teaching those that are new to said avenues and don’t understand what it’s all about? That’s where the value of an edu-tech startup comes in.

 

With an edu-tech startup, you can actually help those learn more about the technology that so many businesses are using. What’s more, you can adapt to new types of tech, as well as possibly hire more people to make edu-tech happen much more thoroughly. As a result, your business grows, your consumer base grows, and the technology grows right alongside it.

But, of course, to get your edu-tech startup up and running, you need funds. So what’s the best way to attract investors when it comes to your idea? Here are some tips to keep in mind to get your business up to speed!

Understand Which Type of Edu-Tech Startup You Want

The first thing you need to determine is what direction you want your edu-tech startup to go. It really depends on the area. For instance, do you want to deal with particular computer software? What about robotics? There are so many categories to choose from, and you can’t cover all the bases at once. (Unless you’re a huge technical university, mind you.)

So, with that, you’ll want to get a good idea of what you want your edu-tech startup to be. Find an area and focus on it. Maybe look for something that your competitors aren’t already covering. That way, you innovate outside of their field; and you can provide something new on the scene as well. Investors like that, especially if they want to stand out from what the competition can do.

But there’s so much more. No matter which area you cover, you’ll find practically millions of dollars at play. If investors get a pretty good feeling that they’ll get their money back and more, they’ll be eager to join up in your venture. It’s all about finding the right area in which to work. So do your research and get started!

Make Sure to Go Over the Proper Education Tools

The next thing you’ll want to do with your edu-tech startup is explain to investors just how you want to teach people that will use it. That means having the right educational tools on hand. After all, without these, you’re just going to have another boring classroom, and that will barely attract any kind of new consumers. They want innovation and a snappy way of going about showing how it’s done.

So, see what you can do with your courses in your edu-tech. In what way would you want to teach others what you can offer? How will you do it? Could you perhaps do some neat things to keep things interesting, such as going more hands-on with the tech? This is part of the planning stages, but by breaking down what you can do for others that want to learn from you, investors become more interested in throwing money your way.

Whatever you do, don’t fake it. Know exactly what you’re talking about and how you will apply these lessons. If you attempt to be vague or don’t understand how a particular education section will work, you might lose the money. Be concise and cover every single aspect of your teaching plan that you can.

Find That Social Touch

Finally, keep one thing in mind with your edu-tech startup. It shouldn’t be disconnected from the rest of the world.

Remember, we live in a place now where social media rules. There are people that connect for meetings, classes, and all sorts of other things. So unless you’ve got some data to protect or you just really aren’t that interested in talking to someone, you’ll need that social angle. Investors are privy to social channels these days, so include the angle with your pitch.

This includes teaching courses, keeping communication with clients, building a community for your business (depending on its direction), and so on. The more people that are involved with your edu-tech startup, the more likely you will get attention from current and future investors. This is vital because you can translate that money into establishing better building blocks for your business.

And again, avoid being vague. Don’t hide details. Make sure you’ve got every aspect covered, and all the major social websites you want to be involved in. Facebook is obviously a big one, but don’t forget the video channels as well. Think of the general samples you can provide with edu-tech to attract new consumers by offering a taste.

Remember to keep these aspects in mind and you’ll have cash for your edu-tech startup in no time!

Author : Robert Workman

Robert Workman is a seasoned writing veteran who has spent years working on a number of high-tech and entertainment websites. He knows his stuff when it comes to all things video games, and, well, doesn't he look like George Clooney? Well, if you squint...

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