Billboards, newspaper ads, and magazine layouts have become dinosaurs in the marketing game. They still keep an effective punch, but the online marketing is growing at a very rapid rate.
What problem does this pose? A marketing strategy needs to create a baseline of common interest. Very often these two types of styles don’t work together and this can create confusion with your marketing team.
That can be a setback for the overall goal of your strategy. The focus of one driven idea can keep your team and your product from getting where it needs to be.
Let Them Know What You Want
The marketing platforms may be different, and even the audience for each type of advertisement might not match, but your team needs to all be on the same page. Put together a system that everyone in the team can get behind and follow. The same direction for everyone will give everyone a better understanding of how this product needs to be pushed and the ideas for your marketing can stay in one fluent and steady course.
Understand Your Differences
Just because the online marketing world is seeing a big increase, don’t let your sales teams handling all of the offline duty suffer. The relationship and loyalties they create are still vital to sales, and should never be overlooked. If the focus is left just with the online bloggers and raising traffic day-to-day, these other sales might start going down. It is important to understand what is effective in each side of the marketing coin without putting too much in one over the other.
The same thing that might wow Mom and Pops on a Sunday newspaper ad might not have the same effect on the late night Facebook fanatic. Learn your audience and adapt to them without losing the overall picture of your marketing pitch. You have been able to adapt your product to the consumer, so think of your marketing strategy the same way. It needs to bring in as many people as your product needs sales, so look into keeping everybody happy.
Take A Load Off
Many companies struggle with the idea of blending online and offline marketing and have begun to look into outside resources. The outsider sales consultants can help you break out of the rut of confused marketing strategies. A different view on what your companies marketing strengths and weaknesses are can be vastly different from your own opinion. It helps to have an objective view reset and redirect where your vision needs to be to keep the marketing strategy working for your customers and sales teams.
Change is inevitable in the marketing field. Each new platform brings about a whole new style of an approach to marketing. The trick behind it all is a constant step back to look at where you stand in each one. The styles may be different, but the pitch should remain constant in order to keep everyone in love with the same product, and your sales groups working for the same goals.