search cancel

How Food Startups Differ From Tech Startups

There are so many different types of startups right now that it’s not even funny. In fact, there are some aspects of the business you may not have even realized. That’s how big the market is getting. However, one thing is for sure – both tech startups and food startups should be given a close watch.


That’s because both are thriving, with a number of new companies opening almost weekly to cater to consumers. And no matter what they may look for, there’s always something that can aid them in their time of need. Be it educating their mind or feeding their stomach, there’s a desire for both food startups and tech startups.

So what is the real difference between the two? Well, there’s a lot actually, but let’s look at the core fundamentals that make each one stand out in its own little way. By the time you finish this guide, you should know what makes a food startup and tech startup stand apart.

Food Startups Have More Particular Items

First off, food startups may have a more particular reach when it comes to consumer needs. While tech startups have an array of technology to assist many needs of consumers, a food startup may have a singular focus – what good foods are out there to eat?

Granted, that means a lot of research. Why would these dishes work best? What ingredients are available, and how affordable are they in today’s market? How would a product appeal to consumers? Should anyone really be eating that much kale? (You may have a bit of surprise in researching some of these questions.)

Tech, in general, does cover a lot of fields. But food startups could cover so much more than that, depending on what you’re going for. If you’re covering a particular kind of food – desserts, for example – the job could be slightly easier. However, if you’re doing something along the lines of, say, Hello Fresh, you could have your work cut out for you. Fortunately, those launching food startups already know this and have their way of thinking all set to go.

Tech Startups Take More of an Advanced Route

With food startups, a lot of work is done in terms of researching dishes. However, tech startups are a much different game. That’s because the tech field is very advanced, with a number of tools available depending on the nature of the business.

For instance, let’s say a tech startup is trying to get into the market of cybersecurity. First, you’ll need a team that understands what makes it tick. But then you need the research tools necessary to do the job effectively. Maybe something that can detect hacks. How about something that can restore data at a pace that isn’t like a snail? These sorts of technical aspects must have some form of coverage in order for a tech startup to be truly effective.

That, too, can involve a lot of research. However, unlike culinary masters, these require a much deeper sense of thinking. In fact, many tech startups actually have technical advisors on staff just to cover this, in case something does horribly wrong with a system or a piece of equipment.

Whereas food startups have research in their particular field, tech startups can actually spread out much further. Again, it really depends on the nature of the business, as well as what it can do for consumers.

Food Startups Have More Delivery Angles to Cover

Now, if you’ve got a technical business, most delivery is already taken care of. That’s because most of the information ends up going out digitally, though there are times you may need to send equipment. Again, the nature of the business and what it comes down to.

With food, however, that isn’t delivered digitally. That means you need to have an ideal shipping partner to take care of handling and sending goods. That alone will take a lot of work. After all, if your business delivery stinks, you won’t be in it for too long.

Tech startups don’t rely on this much unless it’s like a “build your own PC” market, or offering goods like hard drives or other tools. In that case, it can also be crucial, because you want quick, efficient, and, most of all, safe delivery options.

Food, however, requires it much more. Not to mention packaging to keep the food fresh, and making sure it gets there on time. Even if it’s a day late, there’s a chance the dish is spoiled, and then you’re out of luck. That results in a costly replacement order.

So, yes, delivery can play a huge part in either. Without it, well, you’re stuck just doing the work via computer. For some, that might work. But for most efficient food startups and tech startups, much more is useful.

Author : Robert Workman

Robert Workman is a seasoned writing veteran who has spent years working on a number of high-tech and entertainment websites. He knows his stuff when it comes to all things video games, and, well, doesn't he look like George Clooney? Well, if you squint...

Share This Post On