The site is an ongoing comment on Latino fashion and entertainment stars that have made it into the mainstream commercial entertainment industry, plus some comment on style and politics, in a tone and pace not unlike that of gofugyourself.com, only more funny and ironic and slightly less chic. The site also features some “experiments” like the Marcover, which is an ongoing cruise to give a single gay Cuban-newyorker an extreme makeover that will earn him a nice boyfriend, which is a bit of a community experiment for frequent diggers of the site, and one that’s doing quite good, as a matter of fact. 