The true potential of the Social Web when it comes to promoting any cause becomes apparent when we are faced with platforms like this one. In general terms, Giv.
to is a system for the engagement of readers and the raising of funds for any cause or campaign.
Giv.to does that in several levels. For starters, it maximizes the role of these links which one shares through social networks and email by including a series of action toolbars for people to make a direct donation, sign up petitions or volunteer their services. Besides, it leverages conversion activities such as the signing up for email updates, or the joining of a Facebook page.
On the other hand, Giv.to comes complete with a URL shortener that can create seventeen-character URLs – that is, links that are truly concise and eminently shareable.
And Giv.to’s service is nicely rounded by the addition of a set of analytics that will let you understand the motivations and the interests of your supporters by displaying their behavior in the shape of charts and graphs.
Giv.to In Their Own Words
“Giv.to is a social engagement and fundraising platform that turns the links you share with your readers into opportunities to market your cause or campaign.”
Why Giv.to It Might Be A Killer
It makes for the promotion of causes and the effective engagement of people in the Social Web, and it does so in a way that is completely unobtrusive, and which is sure not to irk anybody.
Some Questions About Giv.to
What would it take for such a platform to standardize itself? 
