An essential part of maintaining a startup and guiding it to eventual success is inviting others along on the journey. It’s not enough that one truly believes in the idea behind the startup or that one already has solid business or academic experience. Sometimes a business plan and experience just don’t cut it on their own.
Part of a successful formula involves convincing others that what you’ve decided to dedicate your life to is also worth their time, effort, and dollars.
Having your startup’s vision clear and concise is not only about knowing how your project will change the landscape of your particular industry or market as you know it, it’s about how your startup will affect the way people who use your product and what impact it will have on their lives.
The vision of a startup is what gets investors, employees, and customers excited that they are a part of something more significant than just another product or company. Defining a clear vision is the inspiration for others to see the product or service of your startup as a worthwhile pursuit. It’s about getting equally passionate people on your side, supporting you.
Whether you’re defining the vision at the beginning, trying to convince investors to put capital towards your project, or reminding employees that they’re a part of something meaningful, a clear vision helps everyone pursue the startup’s goal from the start.
So what does it take?
Make It Clear
Your professional life involves a startup because you can’t picture yourself doing anything else for work. This project has you waking up at 5:00 AM and it’s got you so excited that it’s all the fuel you’ve ever needed professionally. On a gut level you understand that this will be big and channeling that feeling into a clarity is key.
Dig deep and think big. What is the impact your startup will have long term? What affects will it have on the various sectors of society and on how things are typically done? Being clear and realizing your vision this way will get everyone excited. You feel it, so make that concrete in order that others know exactly what that impact will be.
Positive Attitude And Energy
Being positive and energetic when explaining what your project involves seems obvious but it’s easy to forget. Not only does being positive and enthusiastic help sell people on your idea and your product or service, it shows others that you are truly invested on a fundamental level in your startup.
Further, it also serves to reassure people that when things get rough, you’ll be in it until the end.
Genuine enthusiasm is contagious and equally transparent when it’s insincere, so tapping into what moves you about your startup is imperative.
Seeing The Challenges Through
Having your vision clear and being enthusiastic means investors will trust that you’re the type of entrepreneur who will follow through on your project. How can someone else feel confident about you and your idea when you’re not transmitting these ideals when facing the inevitable challenges of a startups? This kind of transparency is what gives others around you the confidence needed to want to work with you whether they are potential partners, backers, or employees.
Talking the talk is easy, but solidifying a supportive and proactive team behind your startup by keeping these ideas in mind is the key to selling your startup’s vision.