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Get A Little Customer Delight Back With Your Error Page

Today’s Killer Startup: StatusPage.io

 

 

Screen Shot 2015-05-11 at 1.05.06 PM

 

Elevator Pitch:

Create beautiful error pages in just a minute.

 

Why It’s A Killer Startup:

Every startup founder worth her salt knows that when it comes to making sure your business is one of the very small percentage that doesn’t fail, it’s all about the little things. Along those lines, “customer delight” is a term that gets thrown around a lot and, honestly, it’s one of the few startup jargon words that doesn’t drive me nuts.

 

The error page is one spot where, chances are, your customer is not going to be feeling particularly delighted. If she’s happened upon an error page, it means that the place she wanted to be is either not available or broken or she just typed the URL wrong. With any of those options, there’s a moment of frustration, and that’s why it’s important to make sure that the error page gives her back a little bit of that delight.

 

StatusPage.io makes creating an awesome error page super simple. All you have to do is give them a little info about your site — name, URL, email, and whether or not you already have a system status page — and then choose from one of their templates. Customize the template so that the error page matches the look and feel of the rest of your site, and they’ll zip it up and send it over so you can get it online ASAP.

 

But that’s not all StatusPage.io does. It also helps you monitor/manage customer relations when your site is down. There’s an option that helps with better communication during service disruptions, status information for different parts of the site, scheduled maintenance notification, and the ability to automatically let customers know what the status of your infrastructure partners is.

 

Customer delight. It’s not just jargon, y’all. Let StatusPage.io help you make sure that your customers are always delighted.

 

Tweetable:

YOU HAVE REACHED THIS PAGE IN ERROR. Make 404 pages that don’t suck with @StatusPageIO

 

Photo Credits

StatusPage.io | Yuliya Yafimik/Shutterstock | graphit/Shutterstock

Author : Emma McGowan

Emma is a proud native of Burlington, Vermont, who has lived in six different countries over the past two years. She's living and loving the global nomad life and writing about technology and startups everywhere she goes. Check out more of her writing about tech on (the more titillating stuff) KinkAndCode.. Follow her on Twitter @MissEmmaMcG.

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