Firstlight E|R|A means Editorial-Related Advertising. At this site you will find the most targeted, cost-effective advertising you can get on the web.
With their highly targeted technology, website publishers can guarantee advertisers get the right message to the right customer at the right time. But how does it work? Web users viewing editorial content are presented with relevant advertising material, putting an end to mismatched key word advertising. Through this site publishers can now keep their users on their site longer while generating millions of dollars of extra revenue at no risk. And advertisers can make sure that their advertising messages are being seen by their existing customers when the customer wants to see them most. As for users; they won’t have to navigate through multiple advertiser websites as to find additional information on the products and services they need. 
