* comprehensive viewer profile incorporating offline (television) and online preferences
* tracker for relevant information in your social network (what your friends are watching, recommendations, topics of interest)
* discovery platform that lets you visually browse personalized streams of video content based on your profile and social information
Why ffwd It Might Be A Killer
* CEO is a co-founder of iLike
* will incorporate all content available on the web
* will work within Facebook and OpenSocial contexts
* will work on your television (already works on Wii)