Today’s Killer Startup: Fabletics
Fabletics hooks you up with affordable, stylish workout gear.
Why It’s A Killer Startup:
I cried the first time I tried on workout gear. While it was more about the fact that I didn’t realize how out of shape I’d gotten, it could honestly have equally been about the price. Who knew that stuff was so expensive?? Answer: Everyone who has ever seriously worked out, which is a category of people that, up until that point, hadn’t included me.
If you’re tired of paying top dollar for clothing that, if we’re being honest, really doesn’t include much actual cloth, Fabletics is for you. The site was started by Kate Hudson and the whole goal is to get you into awesome workout gear, at a fraction of the usual price.
Your path to affordable, awesome workout gear starts with a brief, easy multiple choice questionnaire. They ask about your gender, what kind of workout you like to do, and where you like to workout, to name just a few questions. The site then takes your answers to those questions and offers up a range of options for you to choose from for your next set of workout gear.
While some of the tops seem to lean more toward the “fashion” side of things, and others appear more workout-oriented, there was more than one option offered that made me wish I hadn’t lost my wallet in Japan and therefore am currently without access to any way to charge anything. I particularly love that they ask you which part of your body you like to show off, but give you the option of saying “I prefer to cover up,” (which is the one I chose) and then actually give you workout gear that covers you up!
The clothing on the site is already cheap when you’re a VIP member, but they’re also offering a special VIP discount right now, where you’ll get your first outfit for only $25. Yup, you read that right: twenty-five bucks for a full workout outfit. What are you waiting for? Head over and get started with Fabletics today.
#Workout gear for $25?? Could this be real?? It is, with @Fabletics