Social media offers a wealth of information to businesses, but sorting through posts for content relevant to your location and other important factors for your marketing strategy can be haphazard and difficult at best. Whether you’re trying to guide security teams, inform geo-targeted marketing, gather news stories, make business forecasts, or generate investment recommendations, there’s long been a need in the digital marketing sector for an information gathering platform to watch the world in real-time. And now, that need is finally being filled with Echosec.
Echosec is a location-first social media discovery platform. Combining social data with global geofencing technology, Echosec collects real-time, user-driven information which provides valuable insights to industries ranging from brands and retail, to journalism and security. The platform essentially connects virtual communities to real-world locations by mapping real-time social media. Businesses are able to pinpoint their market research to just their location of interest and watch the results pour in, with the option to filter by keyword, hashtag, or username within their geofence to find exactly what they’re looking for. Current customers use their services for reaching new markets, gaining hyperlocal insights, getting better business intelligence, and breaking stories.
Their Enterprise plan, which they released a complete rebuild of last month, allows users to quickly analyze data, discover trends and influencers, detect image content within posts, and receive instant notifications when content of interest is posted.
If you’re interested in increasing your business’ market using hyperlocal insights, you can request a demo from Echosec. In terms of pricing, their “Pro” plan runs $349/mo, while pricing for their “Enterprise” and “Business” plans require you to contact them for more information.