– Better Mobile Search

Doat.comSmartphones are the kind of devices that MacGyver would have killed to get his hands on back in the day, but (as powerful as they are) they still have all-too obvious limitations when pitched against desktop computers. The thing is, these limitations can be turned on their head with just a little imagination, and what was a shortcoming can end up being something which empowers people to do more.

This new service certainly brings that to mind, as it basically lets smartphone users search the Web in ways that are better-suited to what their mobiles can do. In general, it can be said that Doat changes how data is found in three pivotal ways. For starters, it modifies what is actually searched as instead of letting you find links it lets you find apps. And the second big difference lies in the sources that these results are culled from: they come directly from publishers.

The final difference is felt on how results are ranked, as a proprietary social radar is used by Doat in order to separate the chaff from the wheat, and highlight the best apps to its users.

As you can see, this is quite a different approach to online searches. If you feel like taking a closer look, just point your browser to the AppStore and get your own copy of Doat for your iPhone. In Their Own Words

Mobile search experience.

Why It Might Be A Killer

It lets mobile users do online searches in a way that is better-suited to these devices they are using to surf the Web.

Some Questions About

Will other smartphones be supported? Which are more likely to be supported first?