ConsumerReports.com is published by Consumers Union, an independent nonprofit organization whose mission is to empower consumers to protect themselves.
More than 100 testing experts work in seven major technical departments such as appliances, auto test, baby & child, electronics, foods, health & family, and recreation & home improvement, while more than 25 research experts work in three departments which are product acquisition, product information, and statistics & quality management. What is more, they have more than 150 anonymous shoppers throughout the country that test all products. They test cars and trucks at their auto-test facility. Consumer Reports magazine alone has about 4 million subscribers. In addition, they also reach millions of consumers through ConsumerReports.org, CR Money Adviser newsletter, health newsletter, radio programs, television programs, auto price services, and New Car Buying Kit. 
