We can define CellarThief as a social e-commerce site that will cater for those who want to buy quality wine and are not exactly sure how to proceed best. It features three (only three) wines per day, and the merits and virtues of each and every one of these are discussed.
In a certain way, the site emphasizes education – it aims to let people know more about these wines that are worth it, and focus on letting people have access to quality (or “stellar” to use the word employed on the site) products only. The information which is provided in each and every case is quite comprehensive, as you have a chance to learn not only about the winery it came from itself but also about the best food pairings for that beverage and so on.
Products are listed on the site for a limited amount of time only, or until they sell out. In that sense, CellarThief resembles these “deal of the day” websites that are popular with so many people, only that here there is a wider range of items to actually pick from.
The site also has a charity aspect at play, since every purchase that is actually made through the site results in the donation of clean drinking water to those who live in need.
CellarThief.com In Their Own Words
“CellarThief brings people like you the best tasting wines at the best prices. We created this site for you to enjoy and learn! Prices and quantities are limited and for sale only while supplies last.”
Why CellarThief.com It Might Be A Killer
It is a good approach – the right amount of content is displayed, and you get to learn all that you need without diversions.