B2B eCommerce: What It Is and How to Get Started

B2B eCommerce is when two businesses sell and market products online to each other. The goal is simple: reach more customers and reduce the cost of serving them so your business can make more money. But how do you start a business in B2B eCommerce? What does the future hold? 

Don’t worry if you have never heard of this way of doing business online. It will also give examples of successful B2B eCommerce operations to help you run your business.

What Is It?

“Business-to-business,” or B2B, means that two businesses sell goods and services directly to each other. B2B is a very different business model from B2C when companies sell directly to consumers. With B2B eCommerce, a manufacturer, a wholesaler, and a retailer buy and sell goods through an online sales portal.

B2B eCommerce is one type of sales that is growing the most quickly. Some estimates say that the global B2B eCommerce market is worth more than $12 trillion. In the U.S., it makes up 13% of all B2B sales.

Innovation and technology from B2B eCommerce platforms have helped to drive the movement. Traditionally, sales and marketing for B2B businesses were done by hand and took a lot of work.

How To Start

1. Set your online business goals first

Before starting your eCommerce undertaking, you should understand why you wish to open an online store. It shouldn’t be just because your competitors have one.

Sample eCommerce goals include:

  • Bringing in more money and customers
  • Giving your deals and customer service teams more time
  • Getting rid of extra costs
  • Streamlining the order procedure and cutting down on order mistakes
  • Getting to know your customers better

2. Pay attention to what your B2B customers need

When you begin eCommerce, you need to think about your business goals and those of your clients. How well your online store does depends on what they want and how they shop. 

Your customers won’t use your online store if it doesn’t work for them. Because of this, your eCommerce programs must be built near your clients. This depicts you have to know what they want and what they hope for and give them what they want.

Assume what your customers want and need. Their preferences could be very different, from getting real-time details 24 hours a day, seven days a week. 

To choose from various payment plans in a web store or be clear about the status of an order and when it will be delivered. Always try to accept and integrate payments on websites because it offers much more functionality.

Commence with your most influential clients. But ensure to include a good mix of clients who love B2B web stores and those who are unsure about requesting online.

3. Put together a good team for your eCommerce project

Someone has to be in control of the firm’s online operations.

It is necessary to recruit an eCommerce Director before beginning the process of adopting eCommerce. This individual is in charge of the eCommerce project, the team, and the strategy.

This individual must have key performance indicators for performance and acceptance targets for eCommerce. They should be able to make judgments and have the abilities necessary to drive the project ahead, such as the capacity to bring people together and move them on the very same path. In addition, they should have decision-making authority.

This does not always need a full-time employee dedicated just to eCommerce operations for enterprises on a smaller scale. But to have your internet business up and operating, you will need one individual to take responsibility for it.

4. Tell your employees about your eCommerce plans and make sure everyone is on the same page

Internal support and alignment are essential if you want your project to work. Ensure that everyone in your organization agrees with your business plans and knows what it will do for them. 

It would help if you involved each division and stakeholder as early as possible in the planning stages of your eCommerce implementation so that everyone handles attend from the start.

Change is often scary and hard to accept. So, it is up to you to teach each department about the benefits of eCommerce, focusing on the benefits that are important to each stakeholder.

5. Identify your eCommerce product requirements

Consider what you enjoy and wish your online store to do for you. Start by making a list of the things you can’t do without. 

Consider the fewest specifications and functions you and your customers need to be happy: your minimum possible product. 

After this, if you have time and money, you can start to think about any other design ideally.

Think about the following when deciding what your business MVP is:

  • Make sure it fits with your goals for eCommerce.
  • Only add components and procedures you plan to use on your eCommerce site in the first year after it goes live.
  • Ensure it addresses the most usual questions you get from your consumers.
  • Be honest about how considerably you can accomplish with your resources. Before you look into more expensive and complicated customizations, you should learn about and use the functions and features of your preferred eCommerce venue.

6. Get the information and content for your eCommerce site ready.

When making their first eCommerce website, companies often undervalue the content. Before launching your eCommerce website, you need a lot of content. 

This includes descriptions and pictures of your products and company and your web store’s look and feels form and varieties.

So, you should be ready to set up and stock your online store. Consider the things you’ll be selling. Choose the format, the leading categories, and the subcategories. 

Make sure that each product has a picture and that the pictures are of adequate enough quality. You might also need to make specialized materials for your consumers, like instructions on installing your products.

7. Make a plan for how long your eCommerce project will take.

How long would it take to accomplish the project I’m working on for my online store? In addition, it is sometimes difficult to determine what longer an eCommerce task will take, which is particularly true if this is your first website that will be used for eCommerce. The amount of time it takes relies on your chosen solution, the vendor you work with, and the time it takes to set up your store

This includes setting up the web store and letting the customer set it up the way they want. 

But each new customization needs to be looked at on its own. Considering the time it brings to research, figure out what you need, and talk to eCommerce merchants, we think nine months is an appropriate time from the start of your study to the blastoff of your eCommerce site.

8. Make enough money to set up and maintain your B2B eCommerce.

How much does it cost to make an online store? There is no correct answer to this question, of course. Some important platforms are free to use, while others can cost billions of dollars. However, if you can engage with tips for growing a successful business, it is worth it for your business’s future. 

Therefore, everything relies on what you require for your company. However, regardless of what you decide, you should always consider what it will cost you to possess it.

9. Use the eCommerce project skills of your vendor

It is probable that the eCommerce software vendor you end up going with will have a great deal of expertise working on B2B eCommerce installation projects.

They are also aware of the appearance initiatives take on when they are successful and when they are not. Therefore, get the most out of this ability!

Your eCommerce service provider should be able to answer all of these inquiries. Ask for assistance tailored to your requirements at each stage of the eCommerce project you are working on.

10. Take the plunge and open your online store!

No matter how meticulously you prepare your eCommerce launch, you cannot anticipate or prepare for everything. As with so many things in life, perfection does not exist.

At some time, you must go. Therefore, choose a software vendor. Get ready well. Then, you must determine if your eCommerce solution is prepared for launch.

Once your online business is up, you may continue to study, test, and enhance it as your skills and understanding grow. Especially what happens, you should never forget that money management in business is really worth it. 


B2B eCommerce is when two businesses sell and market products online to each other. The goal is simple: reach more customers and reduce the cost of serving them so your business can make more money.