Artois.com – A Legendary Belgian Beer
Stella Artois is one of the world’s best known and loved beers, and visitors to artois.com can gain access to the unique and interesting world of the brewer. Entering artois.com into your browser takes you to an age-verification page. Once your birthdate – 21 and over only, please – is entered, you are then redirected to the main stellaarrtois.com website.
Once on the main site, you can learn a lot about the beer plus the company and all the efforts they put forth to support their product. Stella Artois is a Belgian beer, very flavorful and of deep roots. The company uses artois.com to show off the luxurious elements that create the mystique surrounding this legendary beverage. Visitors are invited to join their affinity club, La Societe Stella Artois, in order to earn rewards and share their love for the beer. Other commercials are available on the site for the watching, including ‘The Chalice Factory’ – a fantastic display on how a lump of crystal is transformed into a gleaming vessel worthy of this deluxe beer, complete with gilded rim.
Visitors to artois.com may also see commercials based on the 1964 New York World’s Fair, the company’s sponsorships of the 2012 Kentucky Derby and the Sundance Film Festival, and the nine-step pouring ritual necessary to completely enjoy a old Stella, complete with the ritual removal of excessive foam from the creamy head. Artois.com is a fun, tongue in cheek examination of the lifestyle built around a beer, and all the ceremony, ritual and mystery that marketers can create.