This website alderson.com is the marketing website for a multi make, multi location automotive dealership in Texas, who deals primarily in luxury cars. The homepage links to specific pages each for BMW or Mercedes, Cadillac or Lexus, or for Volvo. These links are clickable either by clicking on the brand logo or the text name of the maker in a slightly different part of the page. The starting area also allows the visitor look at specials or new inventory, preowned inventory or financing information, the service department or the parts, and then the expected “about us” and “contact us” sections. This section also gives the addresses and phone numbers for both the Lubbock location and the Midland location, however they indicate in the footer that they further serve the communities of Odessa, Brownfield, and Lamesa. This first area also has two functional search matrixes, one for finding vehicles to purchase, the other for scheduling a service appointment.
When following a link to a specific make of car, it is revealed that the particular make (in a search example Cadillac) has its dealership in one of the two physical locations (in this case the Lubbock location). A slide show of several of the models for the current year is played, and the option to search the current inventory of cars is offered. In general alderson.com is richly filled with photographs of the vehicles.
The Parts Department section of alderson.com has the contact information for the physical and email addresses, with the hours of operation and a parts request form to submit, having boxes to be filled with the customer’s information, the make, model and VIN of the vehicle, and text boxes to describe the part and make comments.