Acosta.com – Sales and Marketing for Packaged Goods
Acosta started as a local food broker in 1927 and, according to their website Acosta.com, they have become the “leading outsourced sales and marketing agency” for retailers and consumer packaged goods companies in Canada and the United States. Services from Acosta include order-to-cash process outsourcing, retail services, integrated marketing solutions, and headquarter sales. A few of their more well-known clients and customers include Bic, Kroger, Ralphs, Safeway, Campbell’s, Whole Foods, Sam’s Club, Walmart, and Duracell.
The Acosta.com website offers details about their marketing and sales services and solutions for potential customers. Acosta conducts a survey about shopping trends and shopper habits twice a year. The survey is called The Why Behind the Buy and detailed reports from the most recent survey are made available on Acosta.com. In order to view The Why Behind the Buy report, users much register for the Acosta website. Registration is free and can be completed in about 1-2 minutes. A short video likewise entitled The Why Behind the Buy is additionally available and does not require registration.
More than just sales and marketing, Acosta also offers special retail project services on an as-needed basis to their clients. Their retail project services include compliance audits, seasonal and weekend work, custom fixture and rack installation, and stocking. Acosta’s extensive retail, sales, and marketing knowledge allows them to help clients with these special projects in a cost-effective and highly efficient manner, according to Acosta.com.
They are also available to help with planogram resets, new item placement, merchandising, and out-of-stock correction.