The case could be made that coffee is the most important substance on the planet. Oil? Eh, if it disappeared tomorrow I might learn how to sail or ride a horse. Waiting on daylight to write would be inconvenient, but doable. If coffee vanished? No, it’s too painful to even consider.
Not only do people love coffee and live by coffee, but your average coffee drinker has high market expectations, demands on every aspect of the coffee consuming experience – from the types of beans used, to the type of roast, to the manner of preparation. Messing with a person’s coffee rituals is a dangerous game.
Which is all to say that the online coffee marketplace Crema should have broad appeal.
Crema is a marketplace for craft coffees. It’s a platform for discovering roasters and single-origin coffees, and it’s also a unique subscription service.
Unlike many other subscription services that ship a curated selection of beans each month, Crema leaves the choice of beans in the cup of the consumer. Like with your standard queue for Netflix, subscribers add coffees that they wish to taste to their “Brewlist.” When it’s time to ship, the coffee at the top of the Brewlist will head your way.
You control how often coffees ship, the quantity in your order, and if coffee arrives as grounds or whole beans. If you want to sample multiple coffees, no problem. Found your ideal coffee and want to stick with it until the end of time? You’re in luck. You’re in control with your Crema subscription.
The other obvious draw of Crema is the wealth of information about thousands of single-origin coffees from hundreds of roasters. Crema lets you learn about where coffees come from and hear the stories of the growers. This is the chance for coffee lovers to discover great coffees with the right flavor profile for each palate and to learn whose cultivation practices align with personal ethics.
Much like with wine, it’s not necessary to know anything beyond the sip rolling over your tongue to find ecstasy, but it’s fun to know where your drink comes from – something about the people whose harvest you’re enjoying, and something about production. Such details are great for conversation. Plus, knowing the extras helps to find what you like best, to escape the ruts we all tend to happily brew ourselves into.
It’s hard to break with coffee habits until we encounter new coffees that open our eyes even wider. Crema gives coffee drinkers ample opportunity to try new coffees from around the world and creates a space for coffee growers to share their stories.
Visit crema.co to be one of the first to top off your Brewlist.