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SEO for Startups: A Beginner’s Guide

As a startup, you don’t have the time or resources to waste on ineffective marketing techniques. Search engine optimization (SEO) is a proven way to get your business in front of the right audience and start bringing in the right customers.

 

However, it can be tricky to get started with SEO if you don’t know what you are doing. In this beginner’s guide to SEO for startups, you will learn how to get started with SEO, what it entails, and some answers to frequently asked questions.

Key Takeaways:

  • Organic search results can help get your business in front of your target audience and start bringing in new customers – but only if you’re optimizing your website and content for search engines.
  • Approximately 23% of U.S. consumers say they will research products using a search engine before deciding on a purchase.
  • With the #1 result in Google receiving 27.6% of all clicks, using SEO to get your website to rank highly is a smart strategy for startups.

What is SEO?

Search engine optimization (SEO) is the process of optimizing your website and its content to rank highly in search engine results. It involves various techniques such as keyword research, content optimization, and link building.

SEO is an integral part of any digital marketing strategy. It can help to generate organic leads and sales for your business. With the right SEO strategy, you can drive more traffic to your website, and increase visibility.

Video Suggestion: What is SEO and How Does it Work?

Is SEO Necessary for Startups?

As a startup, you may think SEO is too complicated and time-consuming to be worth your attention. But if you want to make an impact online, SEO needs to be an essential component of your digital marketing strategy.

The Power of SEO for Startups

SEO can be incredibly powerful for startups. It can help to generate awareness and interest in your business, as well as increase website traffic. SEO can also help to nurture leads by providing helpful and informative content that will engage your website visitors.

To succeed, startups need to employ SEO to make an impression of their brand as an authoritative repository of information, which is indispensable for building a cohort of faithful customers. Consumers increasingly rely on search engines for their information needs.

It is important for startups to be present in this space with quality and engaging content that answers the queries of their target audience. By using the right SEO practices, startups can build a strong foundation that will prove their expertise to their audience.

If you want to optimize your search engine rankings, stick to rules like Google’s E-E-A-T (learn more on page 26 of their updated Search Quality Evaluator Guidelines).

The Beginners Guide to SEO 

While SEO can be complex and technical, there’s great potential for success if you’re willing to take the time to learn the basics. The easiest way to simplify SEO is to break it down into three key areas:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

Each component can significantly increase your chances of ranking highly in search results and generating leads.

A ven diagram of the three necessary components of a successful SEO strategy for startups

Source: Shopify

On-Page SEO

This is a set of techniques to optimize your website’s content to make it easier for search engines to find, understand, and rank it. It involves optimizing your website’s content, structure, and HTML code and ensuring that the content is valuable to users.

On-page SEO techniques include:

  • Optimizing the keywords you use on your pages to reflect what people are searching for
  • Using internal links
  • Using appropriate page titles and meta descriptions
  • Providing descriptive URLs

Another essential part of on-page SEO is ensuring your content is well-written, formatted correctly, and easy to read. This means using headings to break up the text and using images and videos to make content more engaging. Additionally, you’re ensuring that your content is informative and relevant to your target audience.

Additionally, it’s important to make sure that your website is fast and responsive, as this contributes to a positive user experience. Finally, you should make sure that you’re using SSL encryption to protect your website and its content from cybercriminals looking for ways to tap into your system and steal your consumer’s personal information.

On-page SEO checklist

Source: WordStream

Off-Page SEO

Off-page SEO is the process of optimizing your website’s presence outside of your own pages. It involves link-building, creating content for other websites, and building relationships with influencers in your industry.

The main goal of off-page SEO is to build your website’s credibility and authority on search engines. You can achieve this by ensuring trusted and respected websites (known as a backlink) link to your website. Additionally, you achieve this by providing helpful and informative content to users through means other than your own website.

A few ways to build off-page SEO include:

  • Optimized social media posts
  • Optimized online business directories, such as Yelp and Google Business Profile
  • Being active on relevant forums
  • Guest blogging

Technical SEO

Technical SEO is the practice of optimizing a website’s backend and infrastructure so search engines can discover and index its content. This includes ensuring all URLs are crawlable and error-free, that the site’s structure is optimized, and that page load speeds are fast.

Additionally, technical SEO involves using structured data and schema markup to give search engines more information about the content on a page and optimize images and videos by including relevant meta information such as alt-text and title tags. These improve a website’s visibility on search engine result pages (SERPs).

Understanding the Basics of SEO 

Optimizing your website for search engines can seem intimidating. Still, with a basic understanding of SEO principles and how search engines work, you can get started on the path to increased visibility and better rankings.

Taking the time to do keyword research and implement the various on-page, off-page, and technical SEO techniques is essential for any website. Doing this will help increase your website’s organic traffic, drive more leads, and boost conversions. Whether you’re a beginner or an expert, SEO should always be a part of your digital marketing strategy. So, don’t wait and start utilizing the tips above today.

Author : Michael Brenner

Michael Brenner is the former VP of Digital Marketing at SAP, he's been a CMO of multiple high-growth startups, is a top Content Marketing influencer, and now runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck.

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