Global eCommerce sales are set to reach $7.4 trillion by 2025, and with as many as 24 million online stores operating today, it’s not surprising that the eCommerce world and eCommerce brands are growing at such a rapid pace.
But at the same time, the sheer abundance of online sellers means that new entrepreneurs will have to be very creative if they want to have a shot of standing out. Building an e-commerce website is easier when you hire an eCommerce web design agency. In 2022, it’s not just about having good products and offering top-quality customer support; you must also have a brand that people can connect with and buy from despite the number of alternative providers. This makes knowing what is brand identity and how to create the right brand identity design a priority.
A strong brand that will help build lasting relationships with the right audiences, allowing you to charge premium prices and get people to come back for more.
But what brand identity should eCommerce brands aim to create? And how can you get started with building a better brand for your online business? In this article, let’s look at some of the key components of a memorable and successful eCommerce brand that you should consider.
Focus on Your Product Selection
A brand that wants to be successful must have high-quality products that can compete with other stores in the same market. But since it’s impossible to match the sheer volume of items on large eCommerce retailers like Amazon, smaller online stores must instead focus on hand-picking distinct products that will provide a unique experience to the customers.
Namely, a brand should become a curator of products that encompass a particular style or aesthetic. This is what the customers will ultimately be drawn to. And that’s where a comprehensive wholesale management platform can be incredibly useful, allowing you to simplify the process of discovering new and exciting products to add to your store.
Using such a platform, you can sort through a range of product options you could add to your store with a single click. It will already include advanced visual assortment planning tools that will help showcase the products in the most appealing way possible. You can also use advanced analytics and reporting features to keep track of performance, forecast future needs, and make better decisions regarding how different products reflect your brand.
Find Your Ideal Customers
No effective branding happens in a vacuum. A brand isn’t just a collection of visuals. But it is a reflection of the specific audience for which it was created for.
And because of that, the best way to make your brand more memorable and distinct is to dig deeper into learning everything you can about your best customers. Figure out what they want, what they care about, and what companies they like.
The most valuable method for generating high-quality insights about your brand is by performing one-on-one interviews with your best customers. That way, you can ask as many questions as you want, follow up on questions that show the most promise, and hear not just the answers themselves but also how the person reacts.
If you want to perform research on a larger scale, you can utilize surveys. This can provide you with more data to work with and help you identify the key points you should focus on when building a brand that people will want to buy from.
Build a Strong Social Media Presence
There’s a reason why all successful eCommerce brands use social media extensively as part of their marketing efforts. It’s not only a powerful way to generate sales. But it can also act as an ideal tool for showcasing the unique qualities your brand encompasses.
For one thing, utilizing social media helps continually engage your audience. Get them to interact with your brand and form stronger associations with what it represents. Also, by responding to customer comments, you can develop and display a more human brand voice. This makes your brand much more appealing. It also helps protect your brand’s reputation. This allows you to address negative experiences constructively and reframe the issue into an opportunity for increasing brand loyalty.
Finally, by continually having your brand talked about, shared, and engaged with on various social media platforms, you can get more people exposed to it. This increases brand awareness and effectively grows the number of people you can sell to.
Emphasize Your Values
Today’s consumers are much more conscious about the brands they choose to work with. It’s not just about the style they like or the messaging they are interested in. But it’s also about the values that the brand represents.
Therefore, when developing a brand, you should be mindful of the values you want to stand for. Especially as it concerns how you contribute to making the world a better place through your business practices.
On one level, that could mean being environmentally conscious and taking steps to reduce your impact as much as possible. This can be achieved through more sustainable product sourcing practices, better packaging, more efficient logistics, and various other steps.
At the same time, you could associate your brand with a cause. Donate a part of your income to give back to those in need. This will allow your customers to be happy about buying from you. Since it’s not just about them but about doing something good in the process.
A strong brand might be the most crucial piece of a successful online business. When you have a brand people can relate to, it makes marketing, sales, and everything else come much more naturally.
The strategies above will help you create a multi-dimensional brand that creates a great customer experience on multiple levels.