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WhizReal Frees Realtors To Close More Deals

Some founders take their startup to an accelerator to keep the idea machine cranking. Others like Christopher Luciano take their company to the back porch and work out kinks while enjoying craft beer. WhizReal owes it’s name (and possibly much more) to a moment of hoppy inspiration. At Luciano’s bootstrapped venture, suds and real estate form a natural, productive partnership.



WhizReal is a website that aims to makes business easier for realtors. It equips agents with the resources for real estate website design, as well as information on how to take advantage of social media, manage listings, and develop more efficient, successful businesses. If Luciano and his team appreciate a well-made draught, it’s because they’re familiar with how much serious, fanatical work it takes to get things right.


Luciano took a break from perfecting WhizReal and accompanying Anthony Bourdain (in spirit anyway) on his culinary travels to tell KillerStartups more about his company.


How’d you come up with the name for your company?

We were bouncing quite a few names off each other for a while but then it just clicked. We were sitting on a patio, drinking some fine craft beer and the light bulb went off. WhizReal it is! Amazing how creative you can get with really good craft beer.


What’s the very first thing you do at work everyday?

Check Google Analytics and some other measurement tools that we use. Then I log in to Hootsuite, check my social media then email.


How many people did you start the company with and how many people work for you now?

2. Now we have 8


Remember the early days starting up? Maybe you can share one anecdote that describes the struggle you went through?

I was lucky because I have a successful company I started 10 years ago called Junk It. I started this company after my dot com I was working for collapsed. Having this second company helped us with accelerating the growth of WhizReal.



How do you handle frustration? When/how was the last time you dealt with frustration?

I try to stay positive and look at what is the root cause of the frustration. Then I try to solve that root cause.


What’s your office environment like? Is it the kind of place where everyone is bumpin’ away to house music or is it more traditional?

We try to keep the office environment light. I like to listen to lounge music in my office and I stream it onto a nice sound system. Others in the office listen with their ear phones. We try to keep it fun and enjoy having beer from our tap–and Call of Duty is always a nice stress relief.


How do you picture your company in 5 years?

Continuing to build our subscriber base, improving our product. Making it easier to be a real estate agent.


Who or what inspires YOU? Role models? Quotes? Running? Video games? Snack food?

I am a huge foodie. Can’t get enough of watching Food Network, and Anthony Bourdain is one of my favorite guys to watch as he travels, drinks, and eats.  I always try to do some research before I travel to a city to see if my favorite chefs recommend any restaurants. I am also a big fan of 37 signals and the book Rework.


How’d you fund this venture? VC? Self-funding? Crowd-funded? Where’d you get the money, man?

Self funded and bootstrapping.



Got any great bootstrapping tips for the lean startups out there?

Get a good numbers guy.


What would you be doing if you had one year off and $500,000 to spend (and you couldn’t spend it on your current startup / projects).

That is a tough one. I am really passionate about what I do and can’t imagine taking a year off. If I had to, probably world travel.


Do you consider yourself a successful entrepreneur right now? If not, what’s it gonna take to make you feel successful?

Sure, but there is always room for improvement.


Website you couldn’t live without and why?

Pleasure: The Braiser – light, fluffy and foodie centric. Business: Mashable – great news source.


Mobile App you’re in love with and why?

Mint – easiest way to manage my personal finances; Huffington Post – great news source; Hootsuite – easy way to manage all my social media accounts. Battle Nations – highly addictive game.


Dogs or cats?



iOS or Android?


What’s the greatest thing about your company/website/idea?

We have put a ton of time into making WhizReal the easiest real estate software to use. Usability and UX is the greatest thing about WhizReal


Where can our readers get a hold of you? Facebook? Twitter? Google+? Personal blog? Any other projects you’re working on that we should check out?

Facebook, Twitter, or Google+.


One last thing, what’s your favorite food?



Photo Credits

WhizReal / Junk It

Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

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