I’m certain that in an alternative universe where I am simultaneously conducting one of my many lives, I am an event organizer working very happily with the latest incarnation of TicketLeap. And I’m sure that as you read this article, another you is purchasing tickets or helping to spread the word about my incredible events. Here’s how:
The Mobile Box Office
TicketLeap.com enables me to build custom seating charts to match events very quickly. Attendees can also choose specific seats, which distinguishes TicketLeap from other competitors. That’s right, next Thursday I’m converting your living room into Madison Square Garden.
Thanks to the proliferation and advances of mobile devices, TicketLeap gives me a box office on the move. I can sell tickets online using an iPad, smartphone, or laptop. iOS software allows ticket takers to scan tickets using an iPad front-facing camera or black credit card reader. (Currently, only Android devices let you scan tickets via the mobile site.) This sort of flexibility is great for makeshift, more non-traditional venues like street fairs, festivals, or the ever-expanding indie market – house shows
Social Media Moves Tickets
The site now works better with Facebook and Twitter. This lets attendees talk about events either on event pages or using their personal social media accounts. Of course, this helps spread the word on events much quicker and through a potentially much larger network. As an organizer, I can collect better data. It’s now possible for me to record where people sign up for an event, or track who spreads an event link to the most people. Buzz will actually create venues, and improved analytics will help better promote future events through more accurate audience targeting. As TicketLeap founder and CEO Chris Stanchak puts it, “…the event used to start when the doors opened, but now it’s when tickets go on sale.”
The New Site
Rebranded and redesigned, the site is much more attractive. The Izod like frog logo, fine for clothing but out-of-place for ticketing, is gone. The new icon has a more techie and contemporary look. Bold red and magenta hues, images on the homepage, all add a splash of vibrant edge that speaks to the excitement of live venues. These changes make the site look more grown up, which should inspire more user confidence. The site itself is easy to navigate.
A Show In The Making
Maybe TicketLeap’s time has come after nine years in the making. Stanchak founded TicketLeap while still an undergraduate at the Wharton School of the University of Pennsylvania. The business has grown to over 10,000 clients and has facilitated over $100 million in transactions. To date, TicketLeap has seen its angel investments and venture funding grow to over $5 million. In 2011, Stanchak was a finalist for Greater Philadelphia Region Ernst & Young Entrepreneur of the Year Award.
Now, if I can just find a way to time travel across my universes and introduce TicketLeap to Pearl Jam in the mid-nineties when the band was arguing with another company with “ticket” in it’s name… OK, I’ll stick to this life and letting readers know that TicketLeap is a pretty cool ticketing alternative worth checking out.