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A Little Photox Job For Your Pics Will Make Them Look Ten Times Better

How many times have you looked at photos you’ve taken and been like “Yeah, we’re gonna need to do a little editing on these babies”, but you don’t actually have the time, energy, or money to fix ‘em up the way you would like? Luke Huebner, co-founder of, is solving our photo-editing dilemma by making it easy and inexpensive to get our photos “fixed” fast.




We caught up with Luke to talk inspiration, picking a co-founder, and not quitting your day job.


Tell us a little more about what inspired (EXCELLENT name btw)

Thanks!  I came back from vacation a few months ago and wanted some pictures edited.  I looked at all the options to have photos professionally edited, none of which were appealing, and saw an opportunity.




  1. Photoshop yourself – $700+ to buy photoshop and I just don’t have the time, skill or desire to edit my own photos
  2. Craigslist – very shady and I was inundated by emails from overseas people I did not want to give any billing information to, let alone my pictures
  3. Hire locally – expensive and a few week turnaround and most wanted at 50+ pictures as a minimum, I was looking to have 4 edited
  4. Free online editors – I love instagram and we’re not competing with them as all they do is filter mobile photos.  I wanted images cropped and objects removed from my photos so this wasn’t an option


What’s a typical day at look like?

We’re just getting going so it’s a new adventure every day.  We never know who is going to reach out to us or what type of projects may come in. Long hours, but it doesn’t seem like it because we’re having so much fun.



How do you motivate yourself?

I like the challenge of trying new things and working on something completely original.  I usually fall asleep on my laptop working around 2am so I guess motivation has never really been an issue. My business partner is one of those people that works really late every night so we kind of compete with each other to see who can do the most. Oh yeah, and money – that’s stuff comes in handy.

Got any great bootstrapping tips for the lean startups out there?

Pick a business partner who can do what you can’t, that way you don’t have to pay as many people.  Make sure he’s smarter than you and a lot of fun to be around because you’re going to be spending a ton of time together.


Build a network of other entrepreneurs and help them out for free on their projects.  I’m not talking a ton of time but volunteer a few hours here and there with whatever your skill is (design, SEO, marketing, finance, etc.). You get to learn from these other startups – the good and the bad. You also get to have them help you (for free) when you get your next gold mine going.  You can read all the books about startups you want but the reality is much, much different than most people think.



Don’t quit your day job unless you absolutely have to.  This way you don’t have to worry about living off your startups’ money right away, which will be an enormous mental relief.

We want to know about where you spend your day! What’s on your desk right now?

In addition to Photox which we just launched, my business partner and I own a few other web properties and we’re trying to figure out how to balance our time and resources.  It’s been interesting but fun. Time has been at a premium.


What entrepreneur do you admire?

All of them – especially those that fail and try again. It’s awful and sole crushing to spend tons of time and money on a project, have it fail then go out and try again – only better.  So many people are scared to take the plunge.  Some people have the mental makeup to do this but it’s not for everyone.


Can you share what got your latest “WOW” moment was?

After I surveyed my options for professional photo editing as a consumer, I did a quick Google search and saw there was no true competition.



I can’t tell you how many “wow” moments I’ve had only to do a quick search and find another company doing the exact same thing or some version of it.  This happens to me at least once every other week.


What would you be doing if you had one year off and $500,000 to spend?

Travel the world and get in adventures.


A lot of people have big ideas. What gave you the confidence to actually put your life on hold and realize yours?

I’ve wanted to own my own business my whole life.  I’ve gone down this road before, failed, learned, licked my wounds and am now doing it again.  It’s hard to take the dive and go for it.  There are so many reasons not to, but if it’s important to you, you’ll make it happen – if not you won’t.  I only see things as a failure it you don’t learn from them.




Web App or site you couldn’t live without and why

Sleep Cycle – I downloaded this a few months back and never realized how important it was to wake up not tired or at least not in a coma.


What’s the greatest thing about your company?

The work.  We make photos look amazing – I’m consistently surprised at what our team can do.



Where can our readers reach out to you?


Thanks Luke! Love the site and the photos really look amazing. A little touch-up here and there can make a huge difference–definitely worth getting a little Photox injection.


Photo Credits

Author : Holly Hutton

Born in the Big Easy and raised in the Sunshine State, Holly has spent the last five years brunching in the Big Apple and bantering with Big Ben. As a wandering writer, techy-in-training, and avid alliterator, Holly has written everything from educational policy and political news briefs to web content and travel blogs. She is thrilled to be a part of the KS team and working with a community of smart, savvy, entrepreneurs on all things startup!

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