Start with what you like doing least, advises Founder Matthew Hollingshead. It’s a philosophy that’s allowed him to steadily grow Hiwyre – a mobile, customer engagement tool. Check out what else he has to say about living the startup hustle and conquering sales with DIY tools:
Who are your target customers or users?
Hiwyre’s clients include pharmaceutical, manufacturing, retailers and more. Our clients typically have a field force with mobile devices. We are also targeting customers that are looking to make their sales and marketing more accurate, faster and more cost effective.
Why do your target customers or users need it?
Hiwyre’s simple cloud-based admin dashboard makes it easy to keep tabs on what’s happening out in the field. Publish updates in a snap that automatically sync to your team’s mobile devices. Manage your content, users and groups, or even check out captured data and analytics gathered by your team.
When do your best ideas come to you? In bed in the morning? During dinner? On your third beer?
My best ideas come to me when I am out interacting with potential customers. It gives us great insight into the true pain points that our audience is experiencing. With over 18 years of industry experience we have learned a lot from listening to our customers.
A lot of people have big ideas. What gave you the confidence to actually go after yours?
We knew there was problem to solve. We identified it for our flagship client. With their buy-in we were confidently able to push ahead knowing there was revenue waiting on the other side.
Got any great bootstrapping tips for the lean startups out there?
Most of our initial development was funded by service work. Without any startup capital, we managed to create an amazing product that may have taken a little more time, but was better for the wait.
What other advice do you have for other entrepreneurs struggling to get started?
It takes time. Most of the time it takes more than one try. Listen to your potential customers. They live the need for your product. They’ll tell you how to fix it. If you are lucky enough… you will.
What are 5 websites you can’t live without and why?
What’s the biggest lesson you’ve learned about fundraising?
You don’t specifically have to do it. There are ways to self-fund, but that will only take you so far. Fundraising is necessary to accelerate growth at an exponential rate.
What’s your favorite productivity hack?
Do the thing you want to do the least first. Makes the end of the day so much better.